Writing engaging content to attract new clients – 1 CPD Unit


The purpose of the module Writing engaging content to attract new clients is to give you the tools to improve your ability to write clearly, succinctly and in a way that interests your target readership.  The end goal?  To create engaging and easy-to-read content which your clients will finish reading and find useful.


Who is this course for?

All Lawyers.

What will you learn?

In this content-drenched world, readers don’t want essays.  They want snappy, informative pieces of writing which are well-written, relevant and compelling.

Content can be defined as “information and experiences that provide value for an end-user.”  Content can be delivered via many different media.  The module Writing engaging content to attract new clients highlights the issues with new media and how to address these issues in your writing.

How long is it going to take?

This is a 60 minute course in easy to consume sections, giving you the flexibility to learn when it fits your schedule.

Course Author: Elana Benjamin

Elana Benjamin is a qualified lawyer and freelance writer. In 2014-2015, her work has been published in the Sydney Morning Herald, Sunday Life/Sunday Age magazine, Essential Kids and Indian Link newspaper.